The NFL's 2023 season is unfolding with remarkable shifts and emerging talents eager to make their mark. Among the players drawing attention are the Tampa Bay Buccaneers' Rachaad White and the rising star, Drake London. These young athletes are poised to redefine their roles and impact the game in significant ways.
Rachaad White's Ascendancy
Rachaad White showcased notable potential during his rookie year, accumulating 179 touches even as Leonard Fournette led the Buccaneers' backfield with 269 total opportunities in 2022. However, 2023 marked a turning point for Tampa Bay as the team opted to move on from Fournette without significantly reinforcing their running back roster. This strategic decision thrust White into the spotlight.
White did not disappoint, finishing second in the NFL with an impressive 336 touches, just three behind the leader, Christian McCaffrey. His expanded role and performance have set the stage for a pivotal season that could define his career trajectory.
Drake London's Trajectory
Drake London has been another standout, commanding significant attention in his first two NFL seasons. With a 25.9% target share, London secured the WR17 ranking, although his fantasy points per game placed him at WR47. This disparity highlights both his potential and the challenges he has faced in converting opportunities into consistent production.
The 2024 season brings a new dynamic for London, with veteran quarterback Kirk Cousins set to bolster the passing game. This change in quarterback could be the catalyst London needs to elevate his game and achieve his full potential.
Kyle Pitts' Comeback
Kyle Pitts, who exceeded 1,000 receiving yards as a rookie, faced setbacks with an MCL and PCL repair in late 2022. Despite these obstacles, Pitts remained a key target with 58 and 90 targets in 2022 and 2023, respectively. His resilience and ability to overcome injuries will be crucial as he aims to return to his rookie form and become a dominant force in the league once more.
Raiders Strengthen Backfield with Mattison
In the offseason, the Raiders made a significant move by signing Alexander Mattison to bolster their backfield. This acquisition indicates the team's intent to strengthen their running game and provide more options in their offensive strategy.
Lions' Bet on Jameson Williams
The Detroit Lions made a bold move by drafting Jameson Williams 12th overall after trading up. Williams' rookie season was marred by limited playtime and a suspension, costing him additional games in his sophomore year. Despite these hurdles, Williams boasts an impressive WR5 fantasy points per touch since entering the league in 2022. His efficiency and potential make him a valuable asset for the Lions as they seek to enhance their receiving corps.
Jeff Risdon commented on the Lions' stance, saying, "I know they're excited about what they've got in him, and that's why they're not pursuing any other wide receivers and you will not see other wide receivers brought in. Agents have asked... Detroit is not interested in bringing in any receivers at this point." This strong commitment indicates the faith the organization has in Williams' abilities.
Texans' Acquisition of Joe Mixon
The Houston Texans made headlines by acquiring Joe Mixon, who had the fourth-most touches in the NFL last season with 309. Mixon's addition to the Texans' roster is expected to significantly enhance their offensive capabilities. Meanwhile, Zack Moss and Chase Brown are anticipated to take over Mixon's vacated opportunities in Cincinnati.
Zack Moss demonstrated his potential in 2023, delivering multiple games with over 20 fantasy points when granted the lead role. Conversely, Chase Brown had a more limited role with only 58 touches last year. The division of responsibilities between Moss and Brown will be a scenario to watch closely as the season progresses.
As the 2023 NFL season advances, these players and teams are set to offer thrilling performances and compelling storylines. Fans and analysts alike will be watching closely to see how these dynamics play out on the field.