The Los Angeles Kings and Anaheim Ducks have proudly unveiled their new uniforms, marking significant updates for both NHL teams. Featuring fan-favorite elements from their storied histories, these new designs are set to make a strong impression on and off the ice.
Los Angeles Kings: A Nod to History
The Los Angeles Kings’ new uniforms are a sophisticated combination of black, silver, and white. This modern yet timeless palette reflects the team's legendary past while embracing a contemporary edge. The striking new logo merges iconic designs from the Kings' celebrated 1990s era with the symbolic crown that has represented the team since its inception in 1967.
Luc Robitaille, President of the Kings, spoke about the thoughtful design process: “This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future.” This holistic approach ensures that the new uniforms honor the team's rich legacy while paving the way for future innovations.
Further enhancing these sharp new uniforms are distinctive white patches on the home jerseys and black patches on the away jerseys. Completing the bold new look are matte black helmets, debuting for the first time on the home uniform. The Kings are set to showcase their new attire at the 2024 NHL Draft in Las Vegas, a suitable stage for revealing their refreshed identity.
To promote the new look, the Kings collaborated with well-known personalities such as Snoop Dogg and the South Park character, Eric Cartman, creating a buzzworthy promotional video. This blend of popular culture and sports highlights the team's commitment to engaging with fans across different demographics and interests.
Anaheim Ducks: Embracing Orange County
The Anaheim Ducks have also revamped their uniforms, seeking to resonate deeply with their Orange County roots. The refreshed logo is prominently displayed on both home and away sweaters, ensuring visibility of the team's proud emblem. The new logo also serves as a secondary logo adorning the shoulder patches, adding another layer of detail and sophistication to the uniforms.
Underpinning the fresh design is a newly introduced typeface and number palette inspired by the distinctive art deco architecture of Orange County. The color scheme features a harmonious blend of shades of orange, black, gold, and white, reflecting both the team’s dynamic spirit and its connection to the local culture.
The Ducks' owners, Susan and Henry Samueli, expressed their enthusiasm for the new design: “As our organization enters a new chapter of Anaheim Ducks hockey, we are proud to reveal our new, refreshed logo and uniform kit that identifies with the Orange County community. The Ducks are a symbol of Orange County, and our pivot to orange with an updated, iconic logo encompasses our past, present, and future.”
Emphasizing the community aspect, the Ducks presented their new uniforms to notable athletes, including baseball star Mike Trout and burgeoning talent Paul Skenes. This not only highlights the supportive sports culture within the region but also reflects how the new uniforms symbolize broader connections within the Southern California sports community.
Both the Kings and Ducks have made significant efforts to ensure their uniforms resonate with fans by drawing upon historical elements and regional influences. These designs are more than just new looks—they are thoughtful representations of each team's legacy, community, and future aspirations.