The Los Angeles Kings have unveiled a new logo inspired by the iconic 1990s Gretzky era, a move designed to bridge the gap between the past and the present. The updated emblem is a nostalgic nod to Wayne Gretzky's impactful time with the Kings and aims to rejuvenate the team's branding by reviving the beloved "Chevron" design from Gretzky's era.
Reconnecting History
The revival of the Chevron design serves as a symbolic connection between the historic moments of the past and the lofty ambitions of the future. Prominently featuring "Los Angeles" at the top, the new logo also incorporates an updated version of the original 1967 crown, encapsulating the franchise's rich history and its evolution over the decades.
This redesigned logo is a reimagining of elements from the early 90s jerseys, creating a visual link between the Kings' storied past and its future direction. It replaces the former logo that was unveiled in 2008, marking a significant shift in the Kings' visual identity.
A Collaborative Effort
The journey to the new logo has been a comprehensive project, spanning over two years and involving extensive effort and collaboration. Luc Robitaille, a key figure in the Kings' history, emphasized the meticulous process, highlighting that the redesign honors the past while resonating with today’s audiences. The design process included significant feedback from both past and current players, making it a collective effort within the Kings' community.
"This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," said Robitaille. "This evolution is rooted in our 57-year history and embraces the elements of our eras."
A Proud Organization
Kelly Cheeseman, echoing Robitaille's sentiments, remarked on the pride felt throughout the organization as they usher in a new era of LA Kings hockey. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," Cheeseman noted.
The new logo is not just a brand refresh; it's a strategic move to honor the franchise's storied past while embracing the future possibilities that lie ahead. This fusion of classic and modern elements is expected to resonate deeply with the fans, fostering a renewed sense of pride and excitement.
Launch Details
Fans eager to own merchandise featuring the new logo won't have to wait long. The updated designs will be available for purchase starting on Friday, June 21. The launch event will take place at the Crypto.com Arena's Team LA Store, offering fans the first opportunity to get their hands on the revamped gear.
This logo redesign represents more than just a visual update; it’s a testament to the Kings' dedication to honoring their legacy while looking forward to the future. As the team steps onto the ice with this refreshed identity, the new emblem symbolizes the rich history, enduring spirit, and future ambitions of the Los Angeles Kings.